Resources & News
Data, Technologies and
Life Sciences
Data, Technologies and Life sciences
Switching from Qlik Sense to Power BI: Should I stay or should I go? – A Comparison from 4 Perspectives
What is different in the operation and daily use of Power BI? As an end user, analyst, developer, or administrator? We compare the tools for you.
3 reasons why your CRM system should not be at the center of pharma processes
Explore why your CRM system shouldn't be at the center of pharma processes and how a centralized data store can unlock more flexibility and insights.
The hidden hurdles: Why pharma companies are (still) struggling with omnichannel marketing
Hidden hurdles in pharma omnichannel marketing: Beyond regulations & IT – discover the overlooked challenges that make or break success.
Why a Data Strategy Enables a Better (Pharma) CRM Migration
The pharmaceutical CRM landscape is changing as Veeva & Salesforce switch platforms. A thoughtful data strategy is now critical for a successful migration.
The Product Owner, more than just a project manager?!
In our industry, the Product Owner (PO) plays a central role in product development. But what exactly does a PO do in a dashboard development project? Take a look behind the scenes
Customer engagement: Which channels are used to contact customers?
Choosing the right channels to engage customers is critical. But what customer engagement channels are available to pharmaceutical companies? Learn more in this article.
Unveiling the Insights: Key Takeaways from Reuters Pharma Event in Barcelona
Our Managing Director attended the Reuters Pharma event in Barcelona and shares his key takeaways on pharma and GenAI in life sciences.
Omnichannel-Management: From product centricity to customer centricity (3/3)
How do you measure the success of your omnichannel strategy and customer-centric approach? Learn more about possible methods for measuring omnichannel efforts.
Omnichannel-Management: From product centricity to customer centricity (2/3)
The successful implementation of omnichannel requires an organizational change away from traditional silo thinking towards customer orientation.