Identifying the right activity at the right time via the appropriate channel for a particular customer for many marketing and sales executives. However, based on customer-related data (customer profile, engagement), company-related data (product availability, season, …) as well as predictive models and customer segmentations, it is quite possible to analytically determine a recommended course of action for the next customer interaction. This recommended action is called the Next Best Action, which gives you the greatest chance of with the right message at the right time.
In this regard, the recommended action may be a sales activity (e.g. call), a marketing campaign (e.g. white paper promotion), or a medical contact (e.g. MSL visit). Ensure your long-term success by using Next Best Action.