How do you measure the success of your omnichannel strategy and customer-centric approach? Learn more about possible methods for measuring omnichannel efforts.
Omnichannel-Management: From product centricity to customer centricity (2/3)
2024-03-26T16:01:35+01:00The successful implementation of omnichannel requires an organizational change away from traditional silo thinking towards customer orientation.
Omnichannel-Management: From product centricity to customer centricity (1/3)
2024-04-05T10:11:02+02:00Omnichannel marketing enables the shift from product centricity to customer centricity. Learn more about how it differs from other concepts.
Experience report Maike: Consultant Data Insights
2024-02-27T10:49:53+01:00In this experience report our consultant Maike gives you an overview of her work as a data insights consultant.
Unveiling the Insights: Key Takeaways on Life Science from Veeva Commercial Summit Europe 2023
2023-12-22T14:48:11+01:00Our customer engagement expert, Marcos, attended the Veeva Commercial Summit 2023 and gained exciting insights and key takeaways for life sciences.
What are the benefits of data analytics in the Life Science industry?
2023-12-28T08:37:50+01:00Data analytics is currently on everyone's lips and an integral part of many companies. However, one question quickly arises: what is the actual added value and why should Life Sciences deal with their data at all?
Experience report Marcos: Senior Consultant Customer Engagement
2024-02-23T14:59:53+01:00In this experience report, our colleague Marcos talks about his job as a Senior Consultant Customer Engagement at Lizardis.
Rep Triggered Email platforms – What is the most sensible way to integrate this channel to promote customer loyalty?
2023-11-03T11:32:47+01:00In this article, I will review the so-called Rep Triggered Emails channel. I will outline what approaches exist for this channel in the life sciences industry, what tools are used and what data can be obtained in this way.
Remote Engagement – what opportunities does it offer for life science companies?
2023-10-20T15:08:03+02:00In this post, I will focus on the remote call channel (also referred to as remote engagement, video call, or video conferencing), in particular and describe how to successfully use the channel.
Mapping Life Sciences Customers in the Customer Journey (2/2)
2023-07-13T14:22:09+02:00The ideal-typical course of the Customer Journey with phases 1 to 5 not always realistic. Also consider alternative paths that your HPCs follow.