In our industry, the Product Owner (PO) plays a central role in product development. But what exactly does a PO do in a dashboard development project? Take a look behind the scenes

Choosing the right channels to engage customers is critical. But what customer engagement channels are available to pharmaceutical companies? Learn more in this article.

Our Managing Director attended the Reuters Pharma event in Barcelona and shares his key takeaways on pharma and GenAI in life sciences.

How do you measure the success of your omnichannel strategy and customer-centric approach? Learn more about possible methods for measuring omnichannel efforts.

The successful implementation of omnichannel requires an organizational change away from traditional silo thinking towards customer orientation.

Omnichannel marketing enables the shift from product centricity to customer centricity. Learn more about how it differs from other concepts.

Our customer engagement expert, Marcos, attended the Veeva Commercial Summit 2023 and gained exciting insights and key takeaways for life sciences.

Data analytics is currently on everyone's lips and an integral part of many companies. However, one question quickly arises: what is the actual added value and why should Life Sciences deal with their data at all?

In this experience report, our colleague Marcos talks about his job as a Senior Consultant Customer Engagement at Lizardis.

In this article, I will review the so-called Rep Triggered Emails channel. I will outline what approaches exist for this channel in the pharma industry, what tools are used and what data can be obtained in this way.