Omnichannel marketing enables the shift from product centricity to customer centricity. Learn more about how it differs from other concepts.
Mapping Life Sciences Customers in the Customer Journey (2/2)
2023-07-13T14:22:09+02:00The ideal-typical course of the Customer Journey with phases 1 to 5 not always realistic. Also consider alternative paths that your HPCs follow.
Mapping Life Sciences Customers in the Customer Journey (1/2)
2023-10-20T14:42:53+02:00Get to know your customers better by developing customer journey maps for different personas to improve customer engagement.
The Customer Journey in Life Sciences: Taking the customer on a journey – what does that mean?
2023-10-20T15:04:20+02:00Develop your contacts along the customer journey into sustainable customers. In our article, we tell you what to look out for in the life sciences environment.