Always choose the best course of action with Next Best Action
The goal of Next Best Action is to determine the optimal next course of action that will give you the best chance of success, the highest revenue, or the highest potential savings. We use your company- and customer-related data as well as forecasts and customer segmentations as a basis for calculating the Next Best Action, so that the Next Best Action model can be applied in different areas of the company.
For example, in marketing and sales, you receive a concrete recommendation for action regarding the next customer activity that addresses your customer in an optimal and needs-oriented manner. Our Next Best Action model analyzes customer behavior patterns and indicates which of your activities has the highest probability of success. This way you can reach your customers better with fewer, but the right interactions, and at the same time reduce your marketing and sales efforts immensely. It also allows measures to be suggested to you at an early stage to prevent customer churn and ensure customer loyalty.
In production, Next Best Actions can help you benefit from significant material, time and cost savings, as well as process improvements. For example, we support you in optimizing your machine maintenance process in a forward-looking manner (Predicitive Maintenance). In production, nothing is more costly than an unplanned machine downtime due to machine failures. With Next Best Action, we help you to predict failures and to prevent them through targeted maintenance at the optimal time.
We will guide you all the way through your data journey, supporting you from data integration and data analytics to predictive models, customer segmentation and Next Best Action.