Explore why your CRM system shouldn't be at the center of pharma processes and how a centralized data store can unlock more flexibility and insights.
The hidden hurdles: Why pharma companies are (still) struggling with omnichannel marketing
2025-03-11T13:40:37+01:00Hidden hurdles in pharma omnichannel marketing: Beyond regulations & IT – discover the overlooked challenges that make or break success.
Customer engagement: Which channels are used to contact customers?
2024-10-29T14:40:03+01:00Choosing the right channels to engage customers is critical. But what customer engagement channels are available to pharmaceutical companies? Learn more in this article.
Omnichannel-Management: From product centricity to customer centricity (3/3)
2024-10-29T14:44:08+01:00How do you measure the success of your omnichannel strategy and customer-centric approach? Learn more about possible methods for measuring omnichannel efforts.
Omnichannel-Management: From product centricity to customer centricity (2/3)
2024-10-29T14:48:41+01:00The successful implementation of omnichannel requires an organizational change away from traditional silo thinking towards customer orientation.
Omnichannel-Management: From product centricity to customer centricity (1/3)
2024-10-29T14:54:03+01:00Omnichannel marketing enables the shift from product centricity to customer centricity. Learn more about how it differs from other concepts.
Rep Triggered Email platforms – What is the most sensible way to integrate this channel to promote customer loyalty?
2024-07-29T22:22:50+02:00In this article, I will review the so-called Rep Triggered Emails channel. I will outline what approaches exist for this channel in the pharma industry, what tools are used and what data can be obtained in this way.
Remote Engagement – what opportunities does it offer for life science companies?
2024-10-29T15:05:11+01:00In this post, I will focus on the remote call channel (also referred to as remote engagement, video call, or video conferencing), in particular and describe how to successfully use the channel.
Mapping Life Sciences Customers in the Customer Journey (2/2)
2024-10-29T15:07:57+01:00The ideal-typical course of the Customer Journey with phases 1 to 5 not always realistic. Also consider alternative paths that your HPCs follow.
Use this data to assess your customer’s engagement as a life sciences company
2024-07-29T22:30:11+02:00Which data and insights help me to assess customer engagement as a pharmaceutical company? And how can I improve customer engagement? Learn more in this article.