Explore why your CRM system shouldn't be at the center of pharma processes and how a centralized data store can unlock more flexibility and insights.

Hidden hurdles in pharma omnichannel marketing: Beyond regulations & IT – discover the overlooked challenges that make or break success.

Choosing the right channels to engage customers is critical. But what customer engagement channels are available to pharmaceutical companies? Learn more in this article.

How do you measure the success of your omnichannel strategy and customer-centric approach? Learn more about possible methods for measuring omnichannel efforts.

The successful implementation of omnichannel requires an organizational change away from traditional silo thinking towards customer orientation.

Omnichannel marketing enables the shift from product centricity to customer centricity. Learn more about how it differs from other concepts.

In this article, I will review the so-called Rep Triggered Emails channel. I will outline what approaches exist for this channel in the pharma industry, what tools are used and what data can be obtained in this way.

In this post, I will focus on the remote call channel (also referred to as remote engagement, video call, or video conferencing), in particular and describe how to successfully use the channel.

The ideal-typical course of the Customer Journey with phases 1 to 5 not always realistic. Also consider alternative paths that your HPCs follow.

Which data and insights help me to assess customer engagement as a pharmaceutical company? And how can I improve customer engagement? Learn more in this article.