Gaining knowledge through MSL analyses
While the communication channels used in sales and medical sales forces are mostly identical, the nature and extent of interactions differ greatly. The medical sales force requires intensive preparation time for each HCP appointment, as the discussions and topics are highly individualized. Moreover, requests from HCPs often arise spontaneously and at short notice during the use of a . Life sciences companies also often distinguish between Medical Science Liasion Managers, who spend most of their time in the field, and Office Based (OB) Managers, who primarily perform office-based activities. All these factors must be considered when selecting metrics and setting goals. If properly taken into account, the analyses can provide very important insights into the degree of fulfillment of set interaction goals, the efficiency of communication and the effectiveness of products for further product development.