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Customer Engagement refers to the interactions of a customer with a company or brand. Positive interactions shape the customer’s interest and loyalty and thus indirectly influence their buying behavior.
The complexity of life sciences companies’ interactions with HCPs and KOLs has increased over the last few years due to the downsizing of the sales force and the increased importance of online channels. It is increasingly difficult to keep track of a customer’s interactions with your company. An important challenge is also to draw the right conclusions from the customers’ reactions and to derive follow-up measures for the successful design of the customer journey.
Also, here applies: quality over quantity – more interactions are not automatically better. Which interactions are the significant and right ones for the respective customer? And when is the ideal time for a customer interaction?
In our webinar, we will give you an insight into how you can effectively design your customer engagement.
Here’s what you can expect in the webinar:
- Why is the customer engagement model important, especially in the life sciences industry?
- The relevance of omnichannel marketing for customer engagement
- Tips for building your customer engagement strategy
- Possible barriers to effective customer engagement
Speaker
Alexander Fiedler is a customer engagement expert and has gained diverse experience in customer relationship management and customer engagement in the life sciences industry over the past 22 years. He is looking forward to giving you an insight into how you can achieve engagement success.
Webinar registration
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