Hannover, August 30 2022


In 6 weeks, Reuters Events’ Pharma 2022 (formerly eyeforpharma) will take place in Nice. It is THE event of the pharma industry and covers a wide range of important topics for sustainable and positive business, customer and patient care development with the categories commercial, marketing, medical affairs, patient engagement, market access, RWE data and IT.

Of great importance at this year’s event are the hybrid engagement model and hybrid field teams. Even though pandemic restrictions are lifted and face-to-face visits can be increased again, it is still important for pharma companies to leave silo thinking in engagement behind and build a seamless customer experience for HCPs in the omnichannel mix.

We will be attending Pharma 2022 and look forward to engaging with customers, partners and other industry experts.

For more information on the event and registration click here.