High ease of use for your key account managers with CRM integration
The CRM system (e.g. Veeva, Salesforce) is the most important tool for the daily work of key account managers in pharmaceutical companies. Customer reports in turn are available via BI solutions. Jumping back and forth between applications is uncomfortable and costs a lot of time. User acceptance for BI tools is therefore relatively low among key account managers. Yet they would benefit immensely from the results of these BI reports.
The alternative is to integrate all data to be displayed directly into the CRM system. However, this is very costly and an unnecessary detour, because all data sources are already integrated in your BI solution.
We can display single objects, whole sheets and dashboards directly in Veeva iRep, Salesforce Lightning or other CRM systems. The look & feel for the key account manager is identical to the CRM system and user acceptance is therefore very high. The reports displayed are interactive, allowing the key account manager to click on an individual health care professional at any time and go directly to the account in order to initiate activities such as calls.
Sounds interesting? Learn more: Embedded Analytics