Data Analytics for Life Sciences
Benefit from data integration, analysis & insights

The pharmaceutical world is on the move

The pharmaceutical industry has always been characterized by rapid changes, such as patent cliffs, regulations and new developments in the market.

These changes require continuous market monitoring and adaptation of production processes and distribution structures. Analyzing your data from various data sources in real time allows you to react quickly and proactively to market situations and helps you stay ahead of your competition.

Do you know the return on interaction score of your key account managers and what it says? And do you have a 360° view of your healthcare professionals? We can help you answer these questions and more!

Pharma Analytics & Insights

Lizardis enables you to integrate your various data sources with the right data analytics solution so that you can gain important insights from your data. For a 360° view of your company, it makes sense to integrate all existing data sources. We make this possible for you.

CRM Analytics are the core analyses of your sales force’s activities. It does not matter for us whether you use Veeva, Mobile Intelligence or another CRM solution. The following data can be used and evaluated here, among others: Daily Activity, Interactions, Targeting & Segmentation, Product Detailings, Key Message Analysis, Closed Loop Marketing, Approved E-Mail, Geo-Analytics, 360° Customver View

Omni Channel Analytics merges multi channel marketing by key account managers with corporate communication channels (e.g. corporate newsletter, website, professional articles). By merging all the information available on the customer about their reactions to or interactions with various marketing instruments, we create a holistic view of the customer. This helps you understand which customers you are currently reaching through which channels and how best to reach them in the future. What is the right channel mix for A customers, B customers or C customers? What influence do certain channels or measures have on actual sales?

Territory Insight maps market data at brick level and allows you to analyze in detail in which territories you have which market shares and how these develop over time. We also link this data with CRM Analytics and Market Insight. This tells you what share each brick has of sales as well as in terms of visits. Do your employees spend most of their time in bricks that are responsible for sales?

Market Insight maps market data on a country level. With this solution you can analyze what market share you have in a country, who are the top 10 in a country, which ATC classes are performing best and much more.

Distributor Analytics focuses on markets where you sell products mainly through distributors and get detailed data about your distributors’ sales. Especially the integration of the data with CRM, allows you to correlate the sales of your top customers with the visits, to track exactly which customers are doing well, which are doing less well and which customers have a lot of potential, so that additional visits can be worthwhile.

Ex-Factory displays the direct sales from your ERP system and plots them in terms of OP, F1, F2, F3 as well as the last year. For health care organizations to which you sell directly, you can correlate the data with your CRM data or market data to analyze in detail the evolution of customers in terms of sales and visits.

Patient Data integrates various sources of patient data and helps gain insight into drop-ins and drop-outs. Depending on the level of detail in the data, you can learn to which product patients are migrating to or which products were previously used.

We offer standard apps especially for production & quality assurance, which access ERP (SAP), MES, LIMS, Excel and other databases and thus allow cross-system analysis.

All attachments for the aPQR in seconds? Not possible? Yes it is! With our approach you can compile all quality and production relevant information in seconds. Fixed document formats and free analysis make the solution a valuable reporting and analysis tool.

In addition, further data sources can be connected according to availability. This applies both to data sources that you collect yourself and to e. g. market research databases that you want to integrate additionally.

Pharma Analysen

Your advantages

  • Faster introduction and thus lower project costs

  • Extensive experience in the pharmaceutical industry worldwide

  • Predefined processes created especially for the pharmaceutical industry

  • Utilization of analysis paths that have been proven in use

  • Batch traceability across all systems in seconds

  • Free associative search in sales and production for regions, customers, feed materials, machines, staff etc.

Contact us

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Self-service BI or guided analysis? With us, you don’t have to choose one or the other!
We offer you and your users the optimal BI solution for both.

We rely on the products of Qlik®! Why?

  • Easy and fast integration of different data sources directly into Qlik® – even without a data ware house

  • Direct and easy integration with Salesforce, Veeva and other CRM solutions possible

  • Top performance: for 90 million data records < 5 seconds response time

  • Unbeatable self-service BI

  • Simple, guided analysis for end users with JoMash for Qlik Sense®

Take off with us

Marcus Locher
Senior Sales Manager

Tel.: +49 4131 58 000 33
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