Establishment of the Omni Channel Strategy
360° customer view along the customer journey

Covid19 changes everything

Covid19 and the radical decline of face-to-face customer contact is once again presenting new challenges to the pharma industry. Instead of the traditional focus on the single channel strategy through sales force visits, digital marketing tools (e.g. rep triggered emails, newsletters, webinars) need to be established and omni channel strategies implemented.

This entails the implementation of additional data sources, the definition of new KPIs and the extension of existing evaluations. We support you with the appropriate business intelligence solution and our industry knowledge.

Pharma Channel Evolution

What we offer:

  • Pharmaceutical expertise through decades of work in numerous national and international projects with well-known customers

  • Integration of all data sources as well as enrichment with additional data sources

  • Definition of meaningful KPIs for your omni-channel strategy

  • Implementation of intuitive dashboards and attractive reports

  • Direct integration of reporting into the Veeva & Salesforce and other CRM system dashboards for the key account managers

  • Realization within a short time

Your benefits:

  • Digitization of the commercial division and the diverse channel mix after the collapse of F2F interactions due to Covid19

  • Data and process transparency from research & development over suppliers & production to marketing, sales, and finance

  • Reliable KPIs you can work with

  • 360° customer view: understand which customer approach has the greatest chance of success with which target group

360 customer view

360° customer view

To build a 360° view of each customer, all data sources of the new omni-channel strategy need to be integrated into the BI solution and the way each campaign is evaluated needs to be defined by new metrics.

By measuring success across all data sources, you can answer questions such as:

  • What is the impact of the new omni- channel strategy on sales in each region?
  • Which customers interact with which channel and which message?
Learn more in our webinars

Take off with us

Marcus Locher
Senior Sales Manager

Tel.: +49 4131 58 000 33
Write an email
Book a meeting

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