Covid19 changes everything
Covid19 and the radical decline of face-to-face customer contact is once again presenting new challenges to the pharma industry. Instead of the traditional focus on the single channel strategy through sales force visits, digital marketing tools (e.g. rep triggered emails, newsletters, webinars) need to be established and omni channel strategies implemented.
This entails the implementation of additional data sources, the definition of new KPIs and the extension of existing evaluations. We support you with the appropriate business intelligence solution and our industry knowledge.